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Writer's pictureClaire Watt

Newsletter October 2024 : What do you really know about Employer Branding?

Employer branding isn’t just a slick logo or a clever marketing strategy; it's a

powerful force, connecting your values, strategies and policies with your people.

It’s what you stand for, how the world sees your business and the amazing

experience you create for customers, clients and employees alike. Happy

employees will go the extra mile for you - and your clients - and profits increase.

Neglect your employer brand and you risk people feeling negatively about your

business, which can lead to plummeting morale, reduced productivity and low

client satisfaction.

Ready to build a powerful employer brand? Let’s dive in...


Define your Employee Value Proposition

Show off what makes your business unique, your vision for the future and why people should join - and stay with you.


Know your internal brand

Host focus groups and run regular pulse surveys to find out how your teams really feel about you and

your brand - then take action!


Stay aligned - Your employer brand should mirror your values, strategies and daily

operations. Make sure everything matches up perfectly.


Highlight your CSR efforts

Showcase your commitment to social and environmental causes. A strong CSR reputation attracts top talent who care about ethics.


Encourage advocacy

Turn your teams into brand ambassadors! Encourage them to share positive experiences, represent your company at events and help refer new talent.


Discover how to build a winning employer brand that inspires your teams and

delights your clients by downloading our latest guide today!





Are you up to speed on the latest workplace buzzwords? A study by an employee

recognition platform, Rippl, has revealed a new set of viral phrases shaking up the modern

workplace.

Like ‘office peacocking’, when employers spruce up their offices to lure employees back

post-pandemic.

Keeping up with these expressions isn't just about staying current —it's about shaping

workplace culture, understanding employee experience and expectations and engaging

with critical topics. But the debate is on, do these phrases sensationalise every day work

issues? Or do they actually highlight real trends?



For more advice and insights download the whole October Newsletter here :



GET IN TOUCH :

0208 398 6599

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